Cookies

• Data subjects: visitors to the website.
• Purpose: depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.
• Data processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie.
• Storage duration: Depending on the respective cookie, can vary from hours to years.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What are cookies?
Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again once another page is requested.

HTTP cookie interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data may look like this

Name: _ga
Wert: GA1.2.1326744211.152311293339-9
Purpose: to distinguish website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?
The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:

1. Essential cookies.
   These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
2. Purpose cookies
   These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
3. Target-oriented cookies
   These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
4. Advertising cookies
   These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?
Cookies are little helpers for a lot of different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies
The storage duration depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

Right of objection – how can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find it in your browser settings:

• Chrome: Delete, enable and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether or not to allow it. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.

Legal basis
Since 2009, there are the so-called “Cookie Guidelines”. This states that saving cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in § 15 para.3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if there is no consent. there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.

Insofar as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

In the following sections, you will be informed in more detail about the use of cookies, insofar as software used uses cookies.

Cookie Consent Management Platform

• Data subjects: website visitors
• Purpose: To obtain and manage consent for certain cookies and thus the use of certain tools.
• Data processed: Data used to manage the set cookie settings such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool used.
• Storage period: Depends on the tool used, you have to be prepared for periods of several years.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).

What is a cookie consent management platform?
We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to correctly and securely handle scripts and cookies used. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.

Consent Management Platform Overview

Why do we use a cookie management tool?
Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to educate you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to give you this right, we first need to know exactly which cookies ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?
Within our cookie management tool, you can manage each cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is strictly necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. In the respective privacy statements of the individual providers, you will usually receive precise information about the duration of data processing.

Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis
If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to efficiently operate the website in a legally compliant manner, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).

Payment Provider

• Data subject: Visitors to the website
• Purpose: Enabling and optimizing the payment process on our website.
• Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data.
  More details can be found at the respective payment provider tool used.
• Storage duration: depending on the payment provider used.
• Legal basis: Art. 6 para. 1 lit. b DSGVO (fulfillment of a contract).

What is a payment provider?
We use online payment systems on our website that allow us and you a secure and smooth payment process. In the process, personal data may also be sent to the respective payment provider, stored and processed there, among other things. Payment providers are online payment systems that allow you to place an order via online banking. In this case, the payment processing is carried out by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?
Of course we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and especially payment processes have to work quickly and smoothly. For these reasons we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?
Exactly what data is processed depends, of course, on the respective payment provider. But basically, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. These are necessary data to be able to carry out a transaction at all. In addition, any contractual data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, it may happen that payment providers forward data to the appropriate body. For all payment transactions, the business and data protection principles of the respective provider always apply. Therefore, please always take a look at the general terms and conditions and the privacy policy of the payment provider. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).

Duration of data processing
We will inform you about the duration of data processing below provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are created.

Right of objection
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis
We therefore offer other payment service providers in addition to traditional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO). The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) will provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible parties if you have any questions about data protection-related topics.

Information on the specific payment providers – if available – can be found in the following sections.

PayPal privacy policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company responsible for the European region is PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg).

PayPal also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, PayPal uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige PayPal to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among others, here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

You can learn more about the data processed by using PayPal in the Privacy Policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Social Media

• Data subjects: Visitors to the website.
• Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising.
• Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
  You can find more details on this with the respective social media tool used.
• Storage duration: depending on the social media platforms used.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is social media?
In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?
For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to promote our products and services to prospective customers. The social media elements embedded on our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below with the platform concerned.

Please note that when using the social media platforms or our built-in elements, data from you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.

What data is processed?
Exactly what data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile at the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers also have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may be exceeded.

Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

You can find information about specific social media platforms – if available – in the following sections.

Facebook Social Plug-ins

Privacy Policy
So-called social plug-ins of the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

• “Save” button
• “Like” button, share, send and quote.
• Page plug-in
• Comments
• Messenger plug-in
• Embedded posts and video player
• Group plug-in

Visit https://developers.facebook.com/docs/plugins for more information on how each plug-in is used. We use the social plug-ins on the one hand to provide you with a better user experience on our site, and on the other hand because Facebook can optimize our advertisements through them.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information received is deleted again or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook during your website visit (log out).

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would still like to explicitly point out that we do not know exactly about the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after end of session

Name: fr
Wert: 0jieyh4311293339c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

Provided you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s privacy policy, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the convenient Facebook login on our site. This allows you to easily log in to our site using your Facebook account without having to create another user account. If you decide to make your registration via the Facebook Login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login process, data about you or your user behavior is stored and transmitted to Facebook.

To store the data, Facebook uses various cookies. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our site work in the best possible way.
Expiration date: after 3 months

Name: datr
Wert: 4Jh7XUA2311293339SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie sets Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session end

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete enumeration is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, and on the other hand, it gives us the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

• Your Facebook name
• your profile picture
• a stored e-mail address
• friend lists
• button information (e.g. “Like” button)
• birthday date
• language
• Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which of our sub-pages you visit or which products you have purchased from us.

By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you want to learn more information about data processing by Facebook, we recommend the Facebook privacy policy at https://de-de.facebook.com/policy.php.

Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Facebook Privacy Policy

• Data subject: Visitors to the website
• Purpose: Optimization of our service performance
• Data processed: Data such as customer data, user behavior data, information about your device and your IP address.
  More details can be found below in the privacy policy.
• Storage period: until the data is no longer useful for Facebook’s purposes.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What are Facebook tools?
We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer.

If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.

Below, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook Tools. Among them are:

• Facebook pixel
• social plug-ins (such as the “Like” or “Share” button)
• Facebook login
• account kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentations
• Technologies and services

Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?
We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users suitable ads, Facebook needs information about people’s wants and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.

Data about your behavior on our website is called “event data” by Facebook. This is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address may be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is sent to Facebook, a process called “hashing” takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver ads in an optimized way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been matched with its own user data.

How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1. On the right side of Facebook, click Settings.
2. Then click on “Your Facebook information” in the left column.
3. Now click “Deactivation and deletion”.
4. Now select “Delete account” and then click “Continue and delete account”.
5. Now enter your password, click “Next” and then “Delete account”.

The storage of data that Facebook receives via our site is carried out, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

• Chrome: Delete, enable and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not.

Legal basis
If you have consented that data from you can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 (1) lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.

Facebook also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.

Instagram Privacy Policy

• Data subject: visitors to the website
• Purpose: Optimization of our service performance.
• Data processed: Data such as user behavior data, information about your device and your IP address.
  More details can be found below in the privacy policy.
• Storage period: until Instagram no longer needs the data for their purposes.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is Instagram?
We have incorporated functions from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information on the one hand from the Instagram policies, but on the other hand also from the Facebook data policies themselves.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?
Instagram is that social media platform that has really gone through the roof in recent years. And of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your preferences and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram functions used and whether you yourself have an Instagram account, different amounts of data are stored.

We assume that Instagram’s data processing works the same as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after matching), this data is deleted again or anonymized. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

Name: fbsr_311293339124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Wert: “{“194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe311293339”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session.

Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.

How long and where is the data stored?
Instagram shares the information received between Facebook companies with external partners and with people you connect with around the world. The data processing is done in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right to access, transfer, correct and delete your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting Instagram account works:
First, open the Instagram app. On your profile page, go down and click on “Help section”. Now you will get to the company’s website. On the webpage, click “Manage account” and then click “Delete your account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions for the most important browsers.

• Chrome: Delete, enable and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Instagram and Facebook, respectively, also process data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We have tried to bring you closer to the most important information about data processing by Instagram. Auf https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data policies.

Linkedin Privacy Policy

• Data subject: visitors to the website
• Purpose: optimization of our service performance
• Data processed: Data such as user behavior data, information about your device and your IP address.
  More details can be found below in the privacy policy.
• Storage period: the data is generally deleted within 30 days.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is LinkedIn?
We use social plug-ins of the social media network LinkedIn, of the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins may be feeds, sharing content or linking to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are about 1.3 million.

Why do we use LinkedIn on our website?
We know how busy you are. That’s why you can’t follow all social media channels individually. Even if it would be worth it, as in our case. Because time and again we post interesting news or reports that are worth spreading. That’s why we’ve made it possible on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.

What data is stored by LinkedIn?
Only through the mere integration of the social plug-ins LinkedIn does not store any personal data. LinkedIn calls this data generated by plug-ins passive impressions. However, when you click on a social plug-in to share our content, for example, the platform stores personal data as so-called “active impressions”. And this is regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data is assigned to your account.

Your browser establishes a direct connection to LinkedIn’s servers when you interact with our plug-ins. In this way, the company logs various usage data. In addition to your IP address, this can be login data, device information or info about your internet or mobile provider, for example. If you access LinkedIn services via your smartphone, your location (after you have allowed this) can also be determined. LinkedIn may also share this data in “hashed” form with third-party advertisers. Hashing means turning a record into a string of characters. This can be used to encrypt the data in such a way that individuals can no longer be identified.

Most data about your user behavior is stored in cookies. These are small text files that are usually set in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be exhaustive and is provided as an example only. The following cookies were set without being logged into LinkedIn:

Name: bcookie
Wert: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311293339-
Purpose: The cookie is a so-called “browser ID cookie” and consequently stores your identification number (ID).
Expiration date: After 2 years

Name: lang
Value: v=2&lang=en-en
Purpose: This cookie stores your default or preferred language.
Expiration date: After end of session

Name: lidc
Wert: 1818367:t=1571904767:s=AQF6KNnJ0G311293339…
Purpose: This cookie is used for routing. Routing records the ways you came to LinkedIn and how you navigate through the website there.
Expiration date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be obtained about this cookie.
Expiration date: after 2 minutes

Name: JSESSIONID
Wert: ajax:3112933392900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after the end of the session

Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiration date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose: No further information could be found about this cookie.
Expiration date: after 7 days

Note: LinkedIn also works with third-party providers. That’s why we also detected the two Google Analytics cookies _ga and _gat during our test.

How long and where is the data stored?
In principle, LinkedIn keeps your personal data for as long as the company considers it necessary to offer its own services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregate and anonymized form even after you delete your account. Once you delete your account, other people will not be able to see your data within one day. LinkedIn generally deletes data within 30 days. However, LinkedIn retains data if it is necessary due to legal obligation. Data that can no longer be assigned to individuals remain stored even after the account is closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?
You have the right to access and also delete your personal data at any time. In your LinkedIn account, you can manage, change and delete your data. In addition, you can also request a copy of your personal data from LinkedIn.

To access account data in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the “Settings and Privacy” section. Now click on “Privacy” and then in the “How LinkedIn uses your data” section click on “Change”. In just a short time, you will be able to download selected data about your web activity and account history.

You also have the option in your browser to prevent LinkedIn from processing your data. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most popular browsers here:

• Chrome: Delete, enable and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies
• You can also basically set up your browser to inform you whenever a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

LinkedIn also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, LinkedIn uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige LinkedIn to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We have tried to bring you closer to the most important information about data processing by LinkedIn. You can learn even more about the data processing of the social media network LinkedIn at https://www.linkedin.com/legal/privacy-policy.

XING Privacy Policy

• Data subject: Visitors to the website
• Purpose: optimization of our service performance.
• Processed data: for example, your IP address, browser data, date and time of your page view may be stored.
  More details can be found below in the privacy policy.
• Storage period: Xing user data is stored until a deletion is requested.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is Xing?
We use social plugins of the social media network Xing, of the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany, on our website. Through these functions, you can, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. If you call up a website that uses a Xing plug-in, data may be transmitted to the “Xing servers”, stored and analyzed. In this privacy policy, we want to inform you about what data is involved and how you can manage or prevent this data storage.

Xing is a social network with its headquarters in Hamburg. The company specializes in managing professional contacts. That is, unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for one’s own company. In addition, Xing offers interesting content on various professional topics. The global counterpart is the American company LinkedIn.

Why do we use Xing on our website?
There is now a flood of social media channels and we are well aware that your time is very precious. Not every company’s social media channel can be scrutinized closely. That’s why we want to make your life as easy as possible, so you can share or follow interesting content directly from our website on Xing. With such “social plug-ins” we expand our service on our website. In addition, the data collected by Xing helps us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.

What data is stored by Xing?
Xing offers the share button, the follow button and the log-in button as plug-ins for websites. As soon as you open a page where a social plug-in from Xing is built in, your browser connects to servers in a data center used by Xing. In the case of the share button, no data is to be stored – according to Xing – that could infer a direct reference to a person. In particular, Xing does not store your IP address. Furthermore, no cookies are set in connection with the share button. Thus, no evaluation of your user behavior takes place. You can find more information about this at https://dev.xing.com/plugins/share_button/privacy_policy.

With the other Xing plug-ins, cookies are only set in your browser when you interact with the plug-in or click on it. Here, personal data such as your IP address, browser data, date and time of your page view may be stored by Xing. If you have a XING account and are logged in, collected data will be assigned to your personal account and the data stored therein.

The following cookies are set in your browser when you click on the follow or log in button and are not yet logged in to Xing. Please keep in mind that this is an exemplary list and we cannot claim completeness:

Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Value: 1
Purpose: This cookie is used to create and store website visitor identifiers.
Expiration date: after end of session

Name: c_
Wert: 157c609dc9fe7d7ff56064c6de87b019311293339-8
Purpose: We could not find out more information about this cookie.
Expiration date: after one day

Name: prevPage
Value: wbm%2FWelcome%2Flogin
Purpose: This cookie stores the URL of the previous web page you visited.
Expiration date: after 30 minutes

Name: s_cc
Value: true
Purpose: This Adobe Site Catalyst cookie determines whether cookies are generally enabled in the browser.
Expiration date: after end of session

Name: s_fid
Wert: 6897CDCD1013221C-39DDACC982217CD1311293339-2
Purpose: This cookie is used to identify a unique visitor.
Expiration date: after 5 years

Name: visitor_id
Wert: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Purpose: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiration date: after 2 years

Name:_session_id
Wert: 533a0a6641df82b46383da06ea0e84e7311293339-2
Purpose: This cookie creates a temporary session ID that is used as an in-session user ID. The cookie is absolutely necessary to provide Xing’s features.
Expiration date: after the end of the session.

As soon as you are logged in or a member of Xing, further personal data is definitely collected, processed and stored. Xing also discloses personal data to third parties if this is necessary for the fulfillment of its own business purposes, if you have given your consent, or if there is a legal obligation.

How long and where is the data stored?
Xing stores the data on various servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only affects users who are already Xing members.

How can I delete my data or prevent data storage?
You have the right to access and also delete your personal data at any time. Even if you are not a Xing member, you can use your browser to prevent possible data processing or manage it according to your wishes. Most data is stored via cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most popular browsers here:

• Chrome: Delete, enable and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies

You can also basically set up your browser to inform you whenever a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

We have tried to provide you with the most important information about data processing by Xing. You can learn even more about the data processing of the social media network Xing at https://privacy.xing.com/de/datenschutzerklaerung.

Pinterest Privacy Policy

• Data subject: visitors to the website
• Purpose: Optimization of our service performance.
• Data processed: Data such as user behavior data, information about your device, your IP address and search terms.
  More details can be found below in the privacy policy.
• Storage period: until Pinterest no longer needs the data for its purposes.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is Pinterest?
We use buttons and widgets of the social media network Pinterest, of the company Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103, USA on our site. For the European region, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network that specializes in graphic representations or photographs. The name is composed of the two words “pin” and “interest”. Users can share various hobbies and interests via Pinterest and view the respective profiles with pictures openly or in defined groups.

Why do we use Pinterest?
Pinterest has been around for a few years now and still this social media platform is one of the most visited and appreciated platforms. Pinterest is especially suitable for our industry because the platform is primarily known for beautiful and interesting images. That’s why we are naturally also represented on Pinterest and want to showcase our content accordingly away from our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

What data is processed by Pinterest?
So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities performed on it (for example, when you click the bookmark or pin button), search histories, date and time of the request and cookie and device data. When you interact with an embedded Pinterest feature, cookies that store various data may also be set in your browser. Mostly, the log data mentioned above, preset language settings, and clickstream data are stored in cookies. By clickstream data, Pinterest means information about your website behavior.

If you have a Pinterest account yourself and are logged in, the data collected through our site can be added to your account and used for advertising purposes. When you interact with our embedded Pinterest features, you are usually redirected to the Pinterest page. Here is an example selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Purpose: The cookie is used for authentication. For example, a value such as your “username” can be stored in it.
Expiration date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: The cookie stores that you reached Pinterest via our website. Thus, the URL of our website is stored.
Expiration date: after end of session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps.
Expiration date: after one year

Name: _routing_id
Wert: “8d850ddd-4fb8-499c-961c-77efae9d4065311293339-8”
Intended use: the cookie contains an assigned value that is used to identify a specific routing destination.
Expiration date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp.
Expiration date: after one year

Name: csrftoken
Wert: 9e49145c82a93d34fd933b0fd8446165311293339-1
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not been able to find out any more information about this cookie.
Expiration date: after one day

Name: _auth
Value: 0
Purpose: The cookie is used for authentication. For example, a value such as your “username” can be stored in it.
Expiration date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: The cookie stores that you reached Pinterest via our website. Thus, the URL of our website is stored.
Expiration date: after end of session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps.
Expiration date: after one year

Name: _routing_id
Wert: “8d850ddd-4fb8-499c-961c-77efae9d4065311293339-8”
Intended use: the cookie contains an assigned value that is used to identify a specific routing destination.
Expiration date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp.
Expiration date: after one year

Name: csrftoken
Wert: 9e49145c82a93d34fd933b0fd8446165311293339-1
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not been able to find out any more information about this cookie.
Expiration date: after one day

How long and where is the data stored?
Pinterest basically stores the collected data until it is no longer needed for the company’s purposes. As soon as data storage is no longer necessary, for example, to comply with legal regulations, the data is either deleted or anonymized so that you can no longer be identified as a person. The data may also be stored on American servers.

Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since embedded Pinterest elements may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tool insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Pinterest also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Pinterest uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Pinterest to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We have tried to bring you closer to the most important information about data processing by Pinterest. At https://policy.pinterest.com/de/privacy-policy, you can take an even closer look at Pinterest’s data policies.

Twitter Privacy Policy

• Data subjects: visitors to the website
• Purpose: optimization of our service performance
• Data processed: Data such as user behavior data, information about your device and your IP address.
  More details can be found below in the privacy policy.
• Storage period: collected data from other websites is deleted by Twitter after 30 days at the latest.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is Twitter?
We have incorporated functions from Twitter on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and in Switzerland, no personal data or data relating to your web activities are transmitted to Twitter by the mere inclusion of the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored there and processed. We have no influence on this data processing and bear no responsibility for it. Within the scope of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can protect yourself from the data transmission to a large extent.

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets.” Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a worldwide and open news platform. On Twitter, you can also have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services and communicate with our customers through different channels. Especially Twitter has grown on us as a useful “little” news service. Time and again we tweet or retweet exciting, funny or interesting content. We realize that you can’t follow every channel separately. After all, you also have something else to do. That’s why we have included Twitter functions on our website. You can follow our Twitter activity “on the spot” or follow a direct link to our Twitter page. Through the integration, we want to strengthen our service and user-friendliness on our website.

What data is stored by Twitter?
On some of our sub-pages you will find the built-in Twitter functions. When you interact with the Twitter content, such as clicking on a button, Twitter may collect and store data. This is the case even if you do not have a Twitter account yourself. Twitter calls this data “log data.” It includes demographic data, browser cookie IDs, your smartphone’s ID, hashed email addresses, and information about what pages you visited on Twitter and what actions you took. Twitter, of course, stores more data if you have a Twitter account and are logged in. Most of the time, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.

We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter features. Please consider this list as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies always changes and depends on your individual actions with Twitter content.

These cookies were used in our test:

Name: personalization_id
Wert: “v1_cSJIsogU51SeE311293339”
Purpose: This cookie stores information about how you use the website and through which advertisements you may have come to Twitter.
Expiration date: after 2 years

Name: lang
Value: en
Purpose: This cookie stores your default or preferred language.
Expiration date: after session end

Name: guest_id
Value: 311293339v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiration date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately, we could not find out the purpose of this cookie.
Expiration date: after end of session

Name: external_referer
Wert: 3112933392beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiration date: After one year

Name: ct0
Wert: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information about this cookie.
Expiration date: after 6 hours

Name: _twitter_sess
Wert: 53D%253D–dd0248311293339-
Purpose: This cookie allows you to use functions within the Twitter website.
Expiration date: after end of session

Note: Twitter also works with third-party vendors. That is why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, and on the other hand the data also serves internal security measures.

How long and where is the data stored?
When Twitter collects data from other websites, it is deleted, aggregated or otherwise obscured after a maximum of 30 days. Twitter’s servers are located on various server centers in the United States. Accordingly, it can be assumed that the collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a legal deletion period.

How can I delete my data or prevent data storage?
Twitter repeatedly emphasizes in its privacy policy that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course store data from you.

If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on “Settings and privacy”. Here you can manage the data processing individually.

If you do not have a Twitter account, you can go to twitter.com and then click on “Individualization”. Under the “Individualization and data” item, you can manage your collected data.

Most of the data is stored via cookies, as mentioned above, and you can manage, disable or delete them in your browser. Please note that you only “edit” cookies in the browser you choose. That means: if you use another browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions for cookie management of the most popular browsers.

• Chrome: Delete, activate and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies
• You can also manage your browser in such a way that you are informed about every single cookie. Then you can always decide individually whether to allow a cookie or not.

Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings, you can disable personalized advertising under “Individualization and data”. If you use Twitter on a browser, you can disable personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.

Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Twitter also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Twitter uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Twitter to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We hope we have given you a basic overview of Twitter’s data processing. We do not receive any data from Twitter, nor do we bear any responsibility for what Twitter does with your data. If you have any further questions about this topic, we recommend that you read Twitter’s privacy statement at https://twitter.com/de/privacy.

Audio & Video

• Data subject: Visitors to the website
• Purpose: Optimization of our service performance
• Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
  More details on this can be found below in the relevant data protection texts.
• Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
• Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What are audio and video elements?
We have integrated audio or video elements on our website so that you can watch videos or listen to music/podcasts directly via our website, for example. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are embedded functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, personal data of you may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?
Of course, we want to provide you with the best experience on our website. And we are aware that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.

What data is stored by audio & video elements?
When you access a page on our website that has an embedded video, for example, your server connects to the service provider’s server. This also transfers data from you to the third-party provider and stores it there. Some data is collected and stored quite independently of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is mostly stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.

Duration of data processing
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the provider’s data protection declaration. In principle, personal data is always processed only as long as it becomes absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years.

Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.

Since the embedded audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. In the privacy statements of the respective third-party providers, you can find out more about the handling and storage of your data.

Legal basis
If you have consented that data from you can be processed and stored by integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements insofar as you have given your consent.

SoundCloud Privacy Policy

• Data subject: visitors to the website
• Purpose: Optimization of our service performance
• Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
  You can find more details about this further down in this privacy policy.
• Storage period: Data is generally stored for as long as it is necessary for the purpose of the service 
• Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is SoundCloud?
We use functions (widgets) of the social media network SoundCloud of the company SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany on our website. You can recognize the widgets by the familiar orange logo. By using functions such as playing music, data is transmitted to SoundCloud, stored and analyzed. In this privacy policy, we show you what data is involved, why we use SoundCloud and how you can manage or prevent your data or the data transfer.

The social media network SoundCloud is an online music platform that serves the exchange and distribution of audio files. On SoundCloud, musicians or podcasters offer their audio files for download. In addition, SoundCloud allows you to embed the audio files in other websites. And that’s exactly what we did. Typical for SoundCloud are the graphical representations of the audio files in wave form and the comment bar. This way, logged-in users can listen to and comment on music tracks or podcasts at any time.

Why do we use SoundCloud on our website?
Our goal is to provide you with the best possible service on our website. By that, we don’t just mean our products or services. Holistic customer service also includes how comfortable you feel on our website and how helpful our website is to you. Through the embedded SoundCloud playback feature, we can deliver acoustic content directly to you, free of charge. You don’t have to follow some link first to listen to an audio file, you can start right from our website.

What data is stored on SoundCloud?
As soon as you visit one of our websites that has a widget (like or share button or play function) built in, your browser connects to a SoundCloud server. In the process, data from you may be transferred to SoundCloud, managed and stored there. For example, SoundCloud learns in this way your IP address and which page (in this case ours) you visited and when. If you have a SoundCloud account and are logged in while browsing our website, the collected data will be directly assigned to your account/account. You can only prevent this by logging out of SoundCloud while you are on our website. In addition to the information mentioned above, data about your user behavior is also stored in the cookies. For example, whenever you click a button, play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is thus able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud not only uses its own cookies, but also cookies from third-party providers such as Facebook or Google Analytics. These cookies serve the company to get more information about your behavior on external websites and its own platform. We as the website operator do not receive any information about your user behavior through the cookies used by SoundCloud. The data transfer and therefore the information about technical devices and your behavior on the website takes place between you and SoundCloud.

Below we show cookies set when you go to a website that has SoundCloud features embedded. This list is only an example of possible cookies and cannot claim to be complete. In this example, the user does not have a SoundCloud account:

Name: sc_anonymous_id
Wert: 208165-986996-398971-423805311293339-0
Purpose: This cookie makes it possible to embed files or other content in websites in the first place and stores a user ID.
Expiration date: after 10 years

Annotation:
The sc_anonymous_id cookie is set immediately when you are on one of our websites that has a Soundcloud feature built in. You do not have to interact with the feature yet for this to happen.

Name: __qca
Wert: P0-1223379886-1579605792812311293339-7
Purpose: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the site or how long you stay on the site. The information collected is then shared with SoundCloud.
Expiration date: after one year

Name: Sclocale
Value: en
Purpose: The cookie stores the language setting you have preset.
Expiration date: after one year

Name: _soundcloud_session
Value: /
Purpose: We could not find out any specific information about this cookie.
Expiration date: after end of session

Name: _session_auth_key
Value: /
Purpose: This cookie is used to store session information (i.e. user behavior) and to authenticate a client request.
Expiration date: after 10 years

In addition, SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. All the information stored in the cookies is used by SoundCloud to improve its own services and to play personalized advertising.

How long and where is the data stored?
Basically, the collected data remains stored at SoundCloud as long as a user account exists or it is necessary for SoundCloud to achieve its business objectives. How long exactly is stored changes depending on the context and legal obligations. Even if you do not have an account and personal data has been stored, you have the right to request data deletion.

How can I delete my data or prevent data storage?
If you have a SoundCloud account, you can manage data processing or delete your entire account via “Settings”. However, you can also manage, delete or disable cookies in your browser exactly according to your needs. The approach always depends on the browser you use. If you decide to delete or disable cookies, please note that all features may then no longer be available. The following instructions tell you how to manage, delete or disable cookies in your browser.

• Chrome: Delete, enable and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies

Legal basis
If you have consented that data from you can be processed and stored by embedded SoundCloud elements, this consent is considered the legal basis for data processing (Art. 6 (1) lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated SoundCloud elements insofar as you have given your consent. SoundCloud also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

We hope we have provided you with a good overview of the data traffic through SoundCloud. If you want to learn more about the privacy policy and general handling of data by SoundCloud, we recommend that you read the company’s privacy policy at https://soundcloud.com/pages/privacy.

YouTube Privacy Policy

• Data subject: visitors to the website 
• Purpose: Optimization of our service performance.
• Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
  You can find more details about this further down in this privacy policy.
• Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
• Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What is YouTube?
We have incorporated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.

In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.

Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, interesting videos can’t be missing from that. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google – thanks to the data it collects – can really only show these ads to people who are interested in what we have to offer.

What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can’t be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y311293339-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months

Other cookies set when you are logged in with your YouTube account:

Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7311293339-
Purpose: This cookie is used to create a profile about your interests. Used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI311293339-.
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. Thus, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you are not signed into a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?
Basically, you can delete data in Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored depending on your decision – either 3 or 18 months and then deleted.

Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

• Chrome: Delete, enable and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not.

Legal basis
If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

YouTube also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

WooCommerce Privacy Policy

• Data subject: Visitors to the website
• Purpose: Optimization of our service performance.
• Processed data: Data such as IP address, browser information, default language settings, date and time of web access.
  More details can be found below in this privacy policy.
• Storage period: server log files, technical data and your IP address are deleted after about 30 days.
• Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is WooCommerce?
We have integrated the open-source store system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Through the implemented functions, data is sent to Automattic Inc, stored and processed. In this privacy policy, we inform you what data is involved, how the network uses this data and how you can manage or prevent the data storage.

WooCommerce is an online store system that has been part of the WordPress directory since 2011 and was developed specifically for WordPress websites. It is a customizable, open source eCommerce platform built on WordPress and also included as a WordPress plugin on our website.

Why do we use WooCommerce on our website?
We use this convenient online store solution to offer you our physical or digital products or services in the best possible way on our website. The goal is to provide you with a simple and easy access to our offer, so that you can easily and quickly get to your desired products. With WooCommerce, we have found a good plugin here that meets our requirements for an online store.

What data is stored by WooCommerce?
Information that you actively enter into a text field in our online store can be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and store this data. This may include credit card or billing information in addition to email address, name or address. Automattic may subsequently use this information for its own marketing campaigns.

In addition, there is also information that Automattic automatically collects from you in so-called server log files:

• IP address
• Browser information
• Default language setting
• Date and time of web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and potentially offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means that when you add a product to your shopping cart, for example, a cookie is set so that the product remains in the cart when you leave our website and come back at a later time.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Purpose: The cookie helps WooCommerce determine when the content in the cart changes.
Expiration date: after session end

Name: woocommerce_cart_hash
Wert: 447c84f810834056ab37cfe5ed27f204311293339-7
Purpose: This cookie is also used to detect and save the changes in your shopping cart.
Expiration date: after session end

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Wert: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740311293339-4aa
Purpose: This cookie contains a unique identifier for you so that the shopping cart data can be found in the database.
Expiration date: after 2 days

How long and where is the data stored?
Unless there is a legal obligation to keep data for a longer period of time, WooCommerce will delete the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that receive technical data about your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress sites) and to fix possible problems. The data is stored on American servers of Automattic.

How can I delete my data or prevent data storage?
You have the right to access and object to the use and processing of your personal data at any time. You can also file a complaint with a state supervisory authority at any time.

In your browser, you also have the option to individually manage, delete or disable cookies. However, please note that disabled or deleted cookies have possible negative effects on the functions of our WooCommerce online store. Depending on which browser you use, managing cookies works slightly differently. Below you can see links to instructions for the most popular browsers:

• Chrome: Delete, enable and manage cookies in Chrome.
• Safari: Manage cookies and website data with Safari.
• Firefox: Delete cookies to remove data that websites have placed on your computer
• Internet Explorer: delete and manage cookies
• Microsoft Edge: delete and manage cookies
• Legal basis
  If you have consented to allow WooCommerce to be used, the legal basis of the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by WooCommerce.

From our side, there is also a legitimate interest to use WooCommerce to optimize our online service and present it nicely for you. The corresponding legal basis for this is Art. 6 (1) lit. f DSGVO (Legitimate Interests). Nevertheless, we only use WooCommerce insofar as you have given your consent.

WooCommerce also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus especially in the USA) or a data transfer there, WooCommerce uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige WooCommerce to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among others, here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

More details about the privacy policy and which data is collected in which way by WooCommerce can be found at https://automattic.com/privacy/ and general information about WooCommerce at https://woocommerce.com/.

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